CHEREVICHKIOTVICHKI Shoes Orange Red Ribbon 01

THE IMPOSSIBLE TO PRONOUNCE CHEREVICHKIOTVICHKI (RUS. ЧЕРЕВИЧКИ ОТ BИЧКИ ) STANDS FOR “A SHOE BY VICTORIA” IN THE OLD SLAVIC LANGUAGE, BUT SAID IN A PLAYFUL CHILDISH MANNER.

THE CHEREVICHKIOTVICHKI STORY BEGINS IN LITHUANIA WHERE VICTORIA GREW UP SURROUNDED BY THE REMAINS OF SOVIET CULTURE AND THE UPRISING OF BALTIC HERITAGE. BORN INTO A FAMILY OF  FACTORY WORKERS SHE GREW UP TO BE FASCINATED BY THE EXTINCT UTILITARIAN LIFESTYLE AND NURTURED MEMORIES OF HER CHILDHOOD PAST TRANSFORMING THEM INTO SERIES OF EVERYDAY OBJECTS – SHOES.

THE SELF-TAUGHT SHOEMAKER PERFORMS COPIOUS AMOUNTS OF RESEARCH EMPATHIZING TRADITIONAL CRAFTSMAN-SHIP BETWEEN HER LONDON STUDIO AND THE ATELIER IN ITALY.

THIS WORKS HAND IN HAND WITH VICTORIA’S OWN INVENTIVE TECHNIQUES.

FOCAL ONE BEING MATERIAL RESEARCH AND LEATHER DYING – HER STORYTELLING ALWAYS EVOLVES THROUGH THE MEDIUM OF COLORS AND TEXTURES WORKING WITH OPULENCE OF NATURAL PALETTE OF SHADES OF MAROON, BRONZE, KLEIN-LIKE BLUES, AND ALWAYS WHITES.

CHEREVICHKIOTVICHKI IS A CEREMONIAL INVITATION INTO MAKER’S WORLD: TO TAKE A PEEK AT HER YOUTH, VISIT PLAY-GROUNDS AND PLACES IN SEARCH OF SECRETS HIDDEN, BUT NOT FORGOTTEN.